2. Brand names

The brand name I like and I would like to analyze is Nivea: 

1.I think there is a connection between the product and name. 

It doesn`t mean only nourishing care –  it evokes the sights, smells and textures we associate with childhood years.

2.NIVEA is one of the skin care brand that enjoys the greatest trust on the part of consumers. The name wasn`t translated into Romania. 

Dr. Troplowitz inspired by the color of white, he named it NIVEA, name derived from the Latin words nix (snow) and nivis (snow).

3.The name  brings additional connotation to the brand name, although most of the consumers don`t know its significance in English.

4.The product I would like to introduce on the market is Nivea. Nivea produce products that cleanse, nourish and protect your skin, while giving it exactly what it needs - gentle yet effective care that keeps your skin smooth, supple and radiantly beautiful.